// Brief

Create a new branding and graphic concept for the annual RARITIES FESTIVAL.  

The festival celebrates products with small imperfections that are sold at a small

discount, and is the only regular “sale” that FREITAG offers.

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// Concept / Idea

Celebrating Imperfections and making them contemporary.

 

Let’s transform the festival into a pop-up museum where sleek gallery aesthetics

meet fearless brand attitude. Refined like a museum, raw like the streets,

always authentic, always on brand.

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In-store concept

A clean, minimal museum atmosphere: white lights with raw and urban

interventions. Street art meets high class. Precision meets imperfection.

A deliberate play on contrast.

 

Visuals: 

Logo, In-store look and feel,

OOH, Newsletter, SoMe post.​